Brian Sironi Design Studio is an interdisciplinary practice working across industrial design and creative direction, developing projects at different scales.
Innovation is a key driver of the studio’s design practice.
Within product design, the studio often works by questioning established schemes and rethinking them through reduction, simplification or the integration of functions. The studio’s method develops from the analysis of product architecture and the observation of the way people interact with objects. This aspect of the work is summarized through the concept of empathic design practice.
In parallel, creative direction is approached as a process of narrative supervision, creating continuity across objects, spaces, communication and visual identity.
For the studio, every project is the result of a process of synthesis, where ideas take shape through clarity, proportion and attention to detail.
Bio
Brian Sironi is an Italian industrial designer graduated from Politecnico di Milano. Raised and educated in Brianza, a territory deeply connected to the manufacturing culture and history of Italian design, he started his professional path collaborating with artisans, manufacturers and professionals across the local production chain.
A period of research and study in the United States later contributed to expanding his perspective and approach to design. Upon returning to Italy, he founded Brian Sironi Design Studio in Milan.
In 2010 he was selected for The New Italian Design Reloaded exhibition at Triennale di Milano. In 2011 he received the ADI Compasso d’Oro award for the Elica lamp manufactured by Martinelli Luce, becoming one of the youngest designers ever to receive the recognition. Over the years he has received numerous international awards and recognitions.
portrait photo: Fabiana Parisi
Awards
XXII ADI Compasso d’Oro
ADI Design Index
Archiproducts Design Award
Design Addicted, Winner
Good Design Award, Chicago Athenaeum
Special Mention, Young&Desisn
Winner, Lumen Award
Special Mention, Young&Design
Red Dot Design Award
Design Preis Nominee
Good Design Award, Chicago Athenaeum
Special Mention, Young&Design
Honorable Mention, I.D. Annual Design Review
iF GOLD Award 2010
Design dello stupore, Young&Design
Contact
Via Pellegrino Rossi, 5 – 20161 Milano – Italy
info@briansironi.it
press@briansironi.it
+39 02 83551734
+39 3470496900
Instagram
Vat n. 04835740962
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